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Our Website Portfolio
SEO, LEAD GENERATION
Truckmen Removals & Storage
Truckmen Removals offers high-quality residential and commercial removalist services to the Canberra market.
We employed a range of digital marketing strategies to assist Truckmen to expand their business, reduce their reliance on more expensive alternatives such as Google ads and HiPages, and establish themselves as a trusted and reliable brand.
Client: Truckmen Removals & Storage
Google Maps SEO
Truckmen took advantage of our lead generation service to supplement their workload during the quieter winter months. Truckmen accepted dozens of removalist jobs during this period, bridging the gap until Google Maps SEO and online booking calulator was completed.
Online Quote Calculator
Our lead magnet solution, a customised online quote calculator and booking system, has resulted in a significant inflow of qualified leads and bookings. The calculator is unique for the removalist industry, calculating a precise quote based on a number of variables (e.g. number of floors, number of items etc). This builds trust by demonstrating transparency and reassuring clients they won’t be slugged with a huge bill at the end of the job.
The calculator is linked to an online booking system integrated with the Truckmen calendar, enabling clients to seamlessly book in a move without a phone call. The online calculator has been a huge success, generating over 60 leads in 18 months.
Screenshot 2023-03-09 102005
Google Business Profile SEO
We completed a comprehensive GMB SEO campaign for Truckmen with stunning results. Truckmen had an established GMB with plenty of positive reviews. However, the listing was not optimised for the correct keywords, languishing on Page 3 for an important keyword, ‘Canberra removals.’
We optimised every aspect of Truckmen’s GMB, crafting a series of GMB optimised posts, products, services, images and videos, and employing a number of advanced SEO techniques. Our efforts resulted in a significant boost to Truckmen’s rankings, increasing to fifth position within two weeks of campaign commencement.
Truckmen is now firmly established on Page 1 of Google Maps for important keywords, outranking several national removalist companies.
Client: Undisclosed (local arborist)
Year: 2021 – 2023
The client hired a virtual receptionist to answer lead gen calls during business hours, dramatically improving their conversion rate and ensuring they capitalised on time-sensitive leads.
LEAD GENERATION WEBSITE
Tree Removal Canberra
Tree Removal Canberra is a lead generation website built in late 2020 to service the Canberra arborist industry.
The site ranked quickly in a competitive local market, dominating a number of established arborists and generating a constant flow of incoming leads.
In early 2021, LeadGen entered into an arrangement with an up-and-coming local arborist, who took advantage of the service to rapidly expand their operations and reduce their reliance on traditional lead generation services.